Welcome To Our Help Center!


Frequently asked questions about DFM and Social Media are collected and placed here for references

Knowledge Base

Topics relating to the importance of Social Media and latest updates are presented here for education


If you did not find the answer you were looking for contact us or more support

This is a premier product from Ekwa Marketing that is specifically designed to help build a social connection with potential clients through attention-grabbing banners and short videos. This connection will help build trust, create and maintain better relationships with you and your clients and provides the perfect tool to interact with them directly so that you become their first choice when looking for the service you offer.
We provide a variety of banners to choose from – Educational, Wellness, Celebration, Inspiration, and Interactive.
Furthermore, we offer short videos that also help increase engagement on your profile.
Each banner will have a customized footer that will display your logo and contact information such as website, phone number, and address.
No. As an existing Ekwa client, this service comes to you free of charge.
Yes, DoneForMe Social is available to none – Ekwa members as a paid service. You can sign up for a package of your choice.
Yes. You can upgrade or downgrade your subscription as needed.
They will be posted on your Facebook, Twitter and Google+ profiles. Moreover, you can add them to your website, blog, newsletter or even email!
Feel free to send us an email at info@doneformesocial.com or call us at (312)239 0638 or, write to us via our Contact Us page.
Social media platforms present a great opportunity to connect with your potential patients. Our DFM team researches and creates banners & videos that are informative, interactive and entertaining.

According to research most social media users log into their accounts at least once a day, while many check social media multiple times a day. By posting a variety of these types of banners & videos on your profiles your fanbase will get used to seeing your updates in their newsfeeds, and you will become top-of-mind to them for your services. Overtime familiarity and trust in you will grow so that when they want a service you provide you be their first choice.
We will do a study on your profile and put together a proposal on how to further increase your SM engagement. In the proposal, we will make recommendations on how to be active on social media and increase the visibility of your business/practice. This, in turn, will grow the likes, shares, reach and followers on your profile. Moreover, each month we will work to increase your engagement on your SM profiles by providing new ideas for banners and videos.
Social media is all about engagement. It is a platform that gives you a chance to break down barriers it leads to more familiarity and liking when the same people share posts about your business/practice with their family and friends. With more communication, loyalty and trust will grow.

Research conducted by us reveals that many people dislike being exposed to information on procedures all the time as they are inundated daily with advertisements on TV, radio, billboards, etc. They don’t come to Facebook for advertisements but rather to make social connections.

To achieve their expectations and in turn increase engagement on Facebook, we have created over 50+ banners on various subjects which have been approved by our clients. This strategy will help boost brand awareness and enhance SEO rankings.
The importance of hashtags is that it makes it easier to find information on a theme or specific content and become searchable/discoverable by other users. Hashtags are the simplest way to organize the endless amount of information posted on social media.

Important advice on the use of hashtags
  • Use hashtags that fit your business/practice by using common business/practice-related terms
  • Although there is no limitation on the number of hashtags to add remember that ‘less is more’ so use three or less per post; and when you find one that works keep using it.
We moved to a new system to provide all our clients with a better experience and make the approval process more convenient. The new app designed will automate postings in an efficient and effective way. We will choose taglines with optimized words to increase engagement on social media. It would be great if you can check the taglines as well when approving the banner. If you need an edit please send the request via the Feedback page on DFM dashboard.
Every month we research on trending topics and create professional banners with appropriate stock images to cater to all our valued clients. We had also converted to the new app so that we can provide our clients with a better experience and easier approval process. Upon your approvals the new app we had developed will automate postings to serve our clients in an efficient way. Therefore we do not customize banners for each client. This is because customization for each client takes considerable amount of time from the allocated client hours.
As a DFM product, all banners and videos are created on general topics and are offered to all our clients. We do no customize banners or videos for individual clients.
We do not give a weekly or monthly report but can compile a report on insights on request.

We are currently working on an upgrade to the app we use to post the banners and videos once this upgrade is completed you will be able to get stats on insights of clicks, likes, shares, and comments etc., directly from the app dashboard.
According to the statistics collected as of January 2018 we find that the percentage of U.S. adults who use Facebook by age group are
81% (18-29)
78% (30 – 49)
65% (50-64)
41% (65+)

When compared with other popular social media sites such as Twitter and Instagram
40% (18-29)
27% (30 – 49)
19% (50-64)
8% (65+)

64% (18-29)
40% (30 – 49)
21% (50-64)
10% (65+)

Overall comparison shows the usage of Facebook is higher among all four age groups and especially highest among people in the range of 18-29. Moreover facebook also lists among the highest in the number of times these users visit these platforms on a daily basis. When users visit the page several times day there is a high chance of your posts being viewed by them.

Therefore we recommend to continue with Facebook and we also post on platforms such as Twitter and Google Plus.
The use of videos in marketing is on the rise. Research shows with a video, audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts. Also with a video, audience are more likely to spend more time on your profile. The more time spent on your profile, the more familiar they are of your brand and business.
Posting business/practice specific banners or videos makes a direct connection with your family, friends, staff and patients and thus more engagement. However when posting DFM banners we target all SM audience with general topics that focuses on “You, You” rather than always “Me, Me”.

A great example would be a Wellness banner that provides dental tips. When such a banner is posted, SM audience would like and share with their family and friends. But they would less likely share a specific business/practice related post. We focus more on what audience wants rather than what we want.

This would break down barriers between you and your potential patients. In turn it leads to more familiarity and liking when the same people share posts about your business/practice with their family and friends. With more exposure you will be their first choice when they want to go for a service.

Social media is all about engagement giving you a chance to break down barriers between you and your potential patients. It builds up a friendship and liking towards you when the same people share posts about your business/practice with their family and friends. With more communication, reliability and dependability grow. Once people start trusting you and your business/practice they would turn to you as the first choice when looking for a service you offer.

However, SM does not necessarily lead to a high increase in new patients, but at the same time, it should not be ignored either. Why? Because social media has become the wave of the future when it comes to advertising. If people do not feel your presence on social media, there is a good chance for competing service providers to take over.

This is why we recommend taking a few minutes to approve the banners and let us do the rest for you.
As our valued client, you are entitled to Facebook / Twitter / Google+ postings every month. Without your consent & approval the banners will not be posted to your social media profiles and without postings taking place on a regular basis the engagement from the social media audience will be low to non-existence. If you have any concerns about the banners sent for approval, please take a moment to share your feedback via the Feedback form.
Every month we research trending topics and create professional banners using stock images for our clients. We have recently started using a new app to make the approval process simpler. Once we receive our approval this app will automate the postings.

We do not customize banners for each client because customized banners take up a considerable amount of client hours to complete.

1. Click About on the left side of your Page
2. Click Edit Page Info
3. Click the Hours tab at the top
4. Add your hours and click Save Changes

1. Start creating your post at the top of your Page’s timeline.
2. Click next to Publish and select Backdate.
3. Select the year, month and day in the past that you want the post to appear on your Page’s timeline.
4. Click Backdate.

Note: Keep in mind that you can’t backdate posts earlier than when the Page was created. Learn more about scheduling posts.


1. Go to the post on your Page’s timeline.
2. Click … in the top right of the post.
3. Select Change Date.
4. Choose the year, month, date and hour where you want the post to appear on your Page’s timeline.
5. Click Save.
If you have 2 Facebook Pages for the same thing, you may be able to merge them if:

– You’re an admin of both Pages.
– Your Pages have similar names and represent the same thing.
– Your Pages have the same address, if they have physical locations.
Before you request a Page merge, please make sure that any campaigns you’re running aren’t pointing to the Page that will be deleted.

To merge your Pages:
1. Go to facebook.com/pages/merge.
2. Select 2 Pages you want to merge and click Continue.
3. Click Request Merge.

If you’re unable to merge your Pages, it means that your Pages aren’t eligible to be merged. If you see the option to request to merge your Pages, we’ll review your request.

If your Pages can be merged, the people who like your Pages and any check-ins will be combined, but posts, photos, reviews, ratings and the username will be deleted from the Page you merge. The Page you want to keep will remain unchanged, except for the addition of people who like the Page and check-ins that were merged from the other Page. The Page you don’t want to keep will be removed from Facebook, and you won’t be able to unmerge it.


1. Click account settings at the top-right corner and select Settings.
2. Click Notifications on the left.
3. Click to adjust how you get notifications and what you get notified about.

Steps To Turn Off Reviews or Remove Bad Reviews Are As Follow:

1. At the top of your Page, Click Settings
2. From the left column click on Edit Page option
3. Click Settings next to Reviews
4. Select Off
5. Click Save

Steps To Turn On Reviews And Ratings Are As Follows:-

1. Go to Settings of your Page
2. From the left column click on Edit Page option
3. Scroll down current screen and click Add a Tab
4. Now, Click on Add Tab next to the Reviews

1. Click About on the left side of your Page.
2. Click Edit next to your Page’s name.
3. Enter a new Page name and click Continue.
4. Review your request and click Request Change.

You’ll need to be an admin to request a change to your Page’s name.”


1. Click About on the left side of your Page
2. Click Edit Page Info
3. Below the Location section, click to check the box next to Has a street address and enter the address of your business
4. Keep in mind that you can drag the map to reposition the location of your business
5. If you’d like to let people check in to your business on Facebook, click to check the box next to Show map and check-ins on the Page
6. Click Save Changes

Keep in mind that you can only add one address. If you’re unable to add an address to your Page, try changing your Page category.

1. Click Settings at the top of your Page
2. Click Messaging in the left column
3. Under Response Assistant, click to select Yes next to Send Instant Replies to anyone who messages your Page
4. To change your instant reply message, click Change, update the message and click Save
5. To turn off Instant Replies:
6. Click Settings at the top of your Page
7. Click Messaging in the left column
8. Under Response Assistant, click to select No next to Send Instant Replies to anyone who messages your Page

To link your profile or Page to your Twitter account:

1. Go to www.facebook.com/twitter
2. Click Link My Profile to Twitter or Link a Page to Twitter
3. Follow the on-screen instructions

To choose the types of posts that you want to share:

1. Go to www.facebook.com/twitter
2. Below Edit Settings, click to check the box next to the things you want to share on Twitter
3. Click Save Changes

Only posts that have been shared with Public on Facebook will be shared on Twitter. Learn how to choose the audience of your posts.
When changing your Page name, you will need to follow all of the Page name guidelines provided in our Help Centre, otherwise the change request will not be approved. Please take note that Page name change requests are often denied if the name change is drastic or could be considered misleading. To understand what Page names are allowed on Facebook, click on the following

In a situation where the request is still pending and you have not received any updates, please use the “Report a Problem” link on your account to let Facebook know more about what you’re seeing.
If you’re an admin:

1. Click Settings at the top of your Page.
2. Click Page Roles in the left column.
3. Type a name or email in the box and select the person from the list that appears.
4. Click Editor to select a role from the dropdown menu.
5. Click Add and enter your password to confirm.

Keep in mind that if you’re not friends with the person you’re adding, they’ll have to accept your invite before they can start helping you manage your Page.


1. Go to your Facebook Page.
2. Click Settings in the top-right of your Page.
3. Click Instagram Ads.
4. To add an existing Instagram account to your Page, click Add an Account.
5. Enter your Instagram account’s Username and Password, and click Confirm.

You should now have an Instagram account connected to your Facebook Page. Whenever you use your Facebook Page to create ads that will run on Facebook, you can use your new Instagram account to show those same ads on Instagram.

You can upload a file to a facebook group page, but not to your profile. To do that you would have to upload the file to a cloud storage service like dropbox, and then post the link to the file on your facebook profile.

If you see a gray badge on a Page, it means that Facebook confirmed that this is an authentic Page for this business or organization. Note: It’s not possible to purchase verified badge.

To add services to your Page, you must first add the Services tab. The Services tab appears in the left column of your Page.

To add the Services tab to your Page:
1. Click Settings at the top of your Page
2. Click Edit Page in the left column
3. Scroll to the bottom and click Add a Tab
4. Next to Services, click Add Tab and then click Close

Now that you’ve added the tab to your Page, you can add services.

To add services:
1. Go back to the front page of your Page and click Services in the left column
2. Click Add a Service
3. Enter info about your service, then click Save
4. To list another service, click Add a Service

Upload the highest-resolution source video available without letter or pillar boxing (no black bars). Most file types are supported. However, we recommend H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128+ kbps.

Video ratio: 9:16 to 16:9
Recommended resolution: Upload the highest-resolution video available that meets file size and ratio limits.
Video file size: 4 GB max.
Video length minimum: 1 second
Video length maximum: 240 minutes
Video captions: Optional but recommended
Video sound: Optional but recommended
Text: 125 characters
Video thumbnail images that consist of more than 20% text may experience reduced delivery. Learn more about text in images.
Vertical videos (with aspect ratio taller than 2:3) may be masked to 2:3

Facebook Pages are public spaces. Anyone who can see the Page can see your post or comment. When you post or comment on a Page, a story can be published in News Feed and other places on Facebook.
You’ll only see the option to post on Pages that have allowed visitor posts.

1. Type your post into the box at the top of the Page’s timeline
2. Click your profile picture in the top right and select to post as yourself or as a Page you manage
3. Click Post

1. Use a unique image that represents your Page, like a popular menu item, album artwork or a picture of people using your product.
2. Be creative and experiment with images to see what your audience responds to best.
3. Review the dimensions for cover photos before uploading a photo.
4. Make sure that your cover photo follows the Pages Terms. Cover photos can’t be deceptive, misleading or infringe on anyone’s copyright.

1. Log in to Facebook
2. Click the drop down arrow on the top right of the page
3. On the drop-down menu you will see a list of pages that you can manage. Select the business you want to post responses for.
4. Click on the Reviews tab under the page’s cover photo.
5. From there, you will be able to see all your reviews.
6. Sort your Facebook reviews by “Most Recent” so you can see your latest reviews.
7. To respond, “Comment” on the review
We check upon request and can send notification mail weekly when an message is received. Moreover we can add an automated message for replies.
The quality of the video stream ranges from standard definition (such as 360p) to high definition (720p or 1080p) and based on the speed of your Internet connection the quality is adjusted. This is why you may notice that the quality of the video changing as you watch videos. On the video player and under settings you can select 720p or 1080p for best quality. The frames will become clearer.
The Facebook Cover photo is your opportunity to show off your brand. When you upload a new cover photo it is also posted on your timeline, giving your page greater visibility. In order to make the most of Facebook Timeline Covers we have a few suggestions listed below.

– Highlight a special offer or promotion
– Market a current launch or introduce a new technology used in office
– Display your image along with a description of your experience in the field
– Display your Team Members picture
– Showcase a great testimonial from one of your patients
– Help spread awareness for a special cause or charity you support
– Promote and highlight an upcoming event you are hosting
– Get people Smiling with a fun banner
The Facebook Cover photo is your opportunity to show off your brand. However continuously changing cover with newer design and information will take a considerable amount of your time from the allocated client hours which can be efficiently utilized on SEO and Reviews. This is because the edited facebook cover will show up on Newsfeeds initially but eventually be lost among hundred other posts showing in your friends feeds. As we look into your best interests, we highly recommend changing your Facebook cover photo only during the foll. occasions

– Highlight a special promotion or offer
– Highlight an event
– Playing up a holiday season
– Educating patients
All our social media banners are validated for Boosting on Facebook therefore it can be boosted. If you want specific Ad banners for boosting purposes solely, our Ad team would assist you. Please contact us for further infomation.
We cannot delete reviews on FB. We can hide them from direct view on your page in the tab category, but they would still be viewable at other places on Facebook, and thus, the web.

Since we cannot delete this Facebook review we would make the following recommendations:

– Hide the Reviews Tab from Page but this action would hide all reviews
– Solicit new Facebook Reviews to “drown” the negative review
– Respond to the review in a polite manner
Two of the main misconceptions of social media is that being on Social Media converts to immediate sales and secondly, it is assumed to be free. And yes, it is free to some extent, but to really amplify your presence and brand awareness, you have to boost posts with payments. In fact, the post may not reach even half of the people that follow your page, but with a paid ad, you can make that post reach a larger portion of your audience. The more people reached, the more the brand awareness. It’s important to remember that when you use social media as an engagement and brand-building channel, you might not generate many leads or sales directly but you would indirectly.
This is one of the common issues faced by Instagram users. The reason an account gets spammed is due to people who,

– Want to increase their number of followers for business or personal purposes by following your Insta
– Find you through Instagram hashtag and other social platforms which are linked to your Instagram
With a public instagram account we cannot fully avoid fake followers however to protect your instagram account we can take the foll. Steps

Private Account – When your account is private, only people you approve can see your photos and videos on Instagram. Your existing followers won’t be affected.

Block Followers – The person you deleted from you followers list will not know they’ve been blocked. They won’t receive a notification, they can’t see your photos or videos in their news feed and you won’t show up when they try searching for you.

Change password – Changing password may be another option to prevent unauthorized access
We can only link accounts to Instagram via the mobile app and it does not allow us to link any via the desktop.

Step 1 – Open the Instagram app on your mobile (make sure you also have logged into the Facebook account via the mobile app, which you use to access the practice page)

Step 2 – Go to the Instagram profile (last button at the bottom which shows the profile picture)

Step 3 – Click on the three dots which appears at the top right corner – this is the settings button

Step 4 – Scroll down until you find “Privacy and Security” and then click “Linked accounts”

Step 5 – Click on “Facebook” and it will take to Facebook options. Click “log in” and log in to Facebook from there. Then, turn on “Share your posts to Facebook”. It will then turn blue once activated.

One of the most evident uses of the Instagram Analytics is that we can know more about our audience easily. Just visit the Analytics section to know the distribution of your audience on the basis of their gender and age. Furthermore, you can know the top location of your followers. This will let you draft the kind of content that would target your audience in a better way. Simply come up with the kind of content that would relate to them and keep experimenting in between. https://snag.gy/nZHSId.jpg

Besides providing a basic breakdown of your audience’s demographics, the native tool will also let you know the days as well as hours your followers are most active on the platform. Just tap on the respective option and view the histogram for the same. In this way, you can determine the best time to post your content so that it can reach out to maximum users.

As you know, the analytics tool can help us analyze the overall performance of our posts. It provides us metrics like impressions, reach, engagement, etc. related to our content. Furthermore, you can identify the top posts on your profile as well. There are all kinds of filters that will let you know the exact insights for the provided time duration.

If you have a business profile on Instagram, then you can add multiple Call to Actions on your profile as well. A lot of brands use Instagram to sell their products and reach out to their audience directly. If you have the same motive, then you should go to the analytics section and analyze the website clicks for the provided time duration. In the same way, you can know about the number of times your email or phone number was tapped. This will let you analyze whether your current marketing strategy is working or not. It will also help you come up with more engaging CTAs.

Besides lead generation, a lot of people use this social media giant for brand promotion as well. If you want to create a distinctive brand presence, then you should know how many people have visited your profile. The analytics section will let you know the profile visits within a certain time frame. Additionally, you can also analyze the visibility of every post as well. This will let you know how many people have landed to that post from your profile, hashtags, or dashboard.

Instagram Stories can be used in numerous ways and to help us communicate with our audience. Though, there is hardly any tool that provides the analytics for Instagram Stories as well as the native platform. After visiting the insights for Stories, you can know the reach, engagement, replies, and more for the provided duration. You can also know which story had the most exits so that you can come up with more engaging content in the long run.

Besides extracting the details for your top performing content, you can also analyze every post individually as well. Just tap on the “View Insights” option located at the bottom of the post. This will let you know about its total likes, comments, reach, saves, and more.

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