1. UNDERSTAND YOUR AUDIENCE
One of the most evident uses of the Instagram Analytics is that we can know more about our audience easily. Just visit the Analytics section to know the distribution of your audience on the basis of their gender and age. Furthermore, you can know the top location of your followers. This will let you draft the kind of content that would target your audience in a better way.
Simply come up with the kind of content that would relate to them and keep experimenting in between.
2. KNOW WHEN TO POST YOUR CONTENT
Besides providing a basic breakdown of your audience’s demographics, the native tool will also let you know the days as well as hours your followers are most active on the platform. Just tap on the respective option and view the histogram for the same. In this way, you can determine the best time to post your content so that it can reach out to maximum users.
3. IDENTIFY THE TOP PERFORMING CONTENT
As you know, the analytics tool can help us analyze the overall performance of our posts. It provides us metrics like impressions, reach, engagement, etc. related to our content. Furthermore, you can identify the top posts on your profile as well. There are all kinds of filters that will let you know the exact insights for the provided time duration.
4. CHECK IF YOUR CTA IS WORKING OR NOT
If you have a business profile on Instagram, then you can add multiple Call to Actions on your profile as well. A lot of brands use Instagram to sell their products and reach out to their audience directly. If you have the same motive, then you should go to the analytics section and analyze the website clicks for the provided time duration.
In the same way, you can know about the number of times your email or phone number was tapped. This will let you analyze whether your current marketing strategy is working or not. It will also help you come up with more engaging CTAs.
5. EXAMINE THE VISIBILITY OF YOUR PROFILE
Besides lead generation, a lot of people use this social media giant for brand promotion as well. If you want to create a distinctive brand presence, then you should know how many people have visited your profile. The analytics section will let you know the profile visits within a certain time frame.
Additionally, you can also analyze the visibility of every post as well. This will let you know how many people have landed to that post from your profile, hashtags, or dashboard.
6. MAKE THE MOST OF INSTAGRAM STORIES
Instagram Stories can be used in numerous ways and to help us communicate with our audience. Though, there is hardly any tool that provides the analytics for Instagram Stories as well as the native platform.
After visiting the insights for Stories, you can know the reach, engagement, replies, and more for the provided duration. You can also know which story had the most exits so that you can come up with more engaging content in the long run.
7. ANALYZE THE PERFORMANCE OF EVERY POST AT A GLANCE
Besides extracting the details for your top performing content, you can also analyze every post individually as well. Just tap on the “View Insights” option located at the bottom of the post. This will let you know about its total likes, comments, reach, saves, and more.